How can I best describe Toastman? When friend Wayne and I first arrived at the brand new Power Park, home to the West Virginia Power, and made our way to our seats, I noticed that in the first row, directly behind the catcher, a loudmouthed guy was holding up signs and leading cheers. There was no way to ignore him, with all his yelling. I was confused. Why were these public outbursts of drunkedness allowed? And yet, he was bright-eyed, unslurred, and had quite a following going on around him. Holding a sign that read, “No way, Jose!” he stood and yelled rhythmically to those behind him, “I say ‘No way’, you say, ‘Jose!’”. He punched each syllable to create an easy cadence. To my surprise, the fans participated, kids and grownups alike, chanting the cheer three times, and acting quite enthusiastic about the whole thing. Was it fun, or kind of obnoxious? I decided on the latter.
"Can we sit somewhere else, away from that guy?” I asked.
"No. That’s Toastman. He’s part of the Power experience,” laughed Wayne.
“Why is he called Toastman?” I asked, taking the seat where he guided me.
"Just watch. You’ll see,” Wayne said. So I sat and watched. I was struck by the brilliant brightness and beauty of Charleston’s new ball park. There were old-timers, adults, children, and babies everywhere, swaying, laughing, cheering, talking; the stadium was filled with life and movement. Sweeping my gaze back toward Toastman, I noticed a bulky pile of poster-board signs with cheers written on them, leaning against the concrete wall by his feet. Each was painted a different color, and was filled with easy-to-read, large block letters. All shapes and sizes, he had a different cheer for every Power player and for every scenario. Some of his signs were foldable, so he could abbreviate certain messages or change them. I didn’t know what or who to watch―Toastman or the game. So I went back and forth between the two.
Suddenly, I was distracted by a burning smell that didn't belong in a ballpark. I looked around and couldn't see anything out of the ordinary. "Something's burning,” I said to Wayne. "I swear to God it smells like burnt toast."
"Our pitcher just struck someone out,” Wayne said. “Watch Toastman.”
I think Joe Mock, author of baseballparks.com tells it best:
In case you haven't heard, the Power has one of the most famous fans in all of minor-league baseball. Sometimes called the "Toast Man," Rod Blackstone is worth the price of admission -- maybe more -- just to watch his antics throughout West Virginia's home games.
He's called the Toast Man because he brings bread and a real toaster with him to games. The Power accommodated him by wiring an electrical outlet into the base of the backstop, right by his front-row seat. When a pitcher for the home team strikes out a batter (and believe me, when a hitter gets two strikes on him, the fans start buzzing in anticipation of this), he screams, "You are toast! You are toast You are toast!" Then he tosses slices of toast to eager fans in nearby sections.
Sure enough. As the unfortunate batter, who struck out swinging, plodded back to the dugout, studying his feet and kicking up dust, Toastman flew to his feet, addressed his audience, pointed to the retrieving batter, and began yelling, “You
are toast! You are toast! You! Are! Toast!” The whole section roared right along with him, the sound reverberating throughout the stadium. Fists flew, fingers pointed. I kept waiting for the batter to turn around and give us the finger, but he didn’t. There probably would have been a cheer for that too. Toastman turned to face the crowd with his hands full of toast, mostly charred and burned, and one by one, tossed each piece out toward outstretched hands. People in the back rows were standing and yelling, "Over here! Over here!" Kids were scrambling up and down the aisles. One piece sailed through the open window of the announcement booth, and I watched laughing adults, laden with microphones and headsets, jostling about, eventually throwing it out into a row full of clambering children. I had never seen anything like this before, and I trust I wouldn't again. Except for here in Power Park. Why didn’t every baseball team in America have a Toastman?
The next morning over coffee, I was leafing through the 2005 summer edition of Charleston Magazine, to read that in addition to his role as Toastman, Rod Blackstone is Charleston’s assistant mayor. So as a representative of the town, he’s legit in every way. And according to Wayne, he doesn’t miss a single game.
But sometimes Wayne can be a real drag. “You know, not everybody thinks Toastman is the next best thing since sliced bread. Some think he’s fun for a game or two; but after awhile, he wears on the nerves. And some people even consider him an embarrassment to our city.”
“Well, they’re no fun at all,” I replied, although given my first impression, I could see his point. Even so, I can safely argue that if every baseball team in America had a Toastman like Rod Blackstone, major league and minor league baseball would be electrified with an excitement we haven't seen in 30 years. People would flock to game after game, much too busy to complain about the hot, humid summer weather because they would be talking about their favorite baseball team―counting wins and losses, calculating standings, imagining the possibilities, and enjoying the sheer fun of it all. Which is the way it should be, in my opinion.
Charleston has a good thing going. I can hardly wait for my next visit, when I can return to Power Park, kick back with a snack or two from the concessions, and watch Toastman do his thing. Oh, yeah. And it'll be great seeing my friend Wayne too.
Copyright © 2005 Louise Yeiser
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